With over one million "high-tech" golf lessons given nationwide, GolfTEC has set the benchmark for superior golf instruction in a highly fragmented industry. Through an aggressive growth initiative and continued technological advances, GolfTEC has become the dominant golf instruction facility in the industry.
The size of the golf economy is significant, approximately $62.2 billion in the year 2000. To place the golf economy in context, it is roughly the size of the motion picture and sound recording industry ($57.8 billion) and is only slightly less than the total retail electronics and appliance market ($70.2 billion).
Golf Facilities - where golfers play the game, take lessons, and play in tournaments - represent the largest and most central component of the golf economy. Revenue at golf facilities grew by close to 10% per annum between 1997 and 2002.
According to Golf 20/20's 2002 Industry Report, the number of golf participants rose from 36 million in 2000 to 37.1 million in 2001, meeting the industry's objective of adding one million participants per year between 2000 and 2020.
The report goes on to cite Tiger Woods' popularity and extraordinary accomplishments as a major catalyst for recent increases in the number of golf fans and viewers. Participation levels also are expected to be dramatically affected over the next 20 years, as the number of Americans 50+ years old grows by 40 million people. Market analysts predict that as "Baby Boomers" continue to age, the golf industry should be poised for explosive growth.
One of the most interesting things that came out of the Golf 20/20 research was that the number one reason people enjoy the game is for that occasional pleasurable shot. Additionally, over 29% of participants said that ball striking has the greatest effect on their enjoyment of the game. Instruction facilities will continue to benefit from the aggressive efforts of the governing bodies of golf. The PGA of America, LPGA, the United States Golf Association and the National Golf Foundation (NGF) are all dedicated to maintaining and promoting participation levels through numerous "Grow the Game" initiatives.