GOLFTEC’s commitment to help people play better golf remains its greatest driving force over 20 years later
The evolution of the GOLFTEC brand, just like the golf industry itself, has surpassed many expectations.
A new logo, Training Center design, enhanced club fitting initiative and updated technology integration plan headlined GOLFTEC’s robust brand evolution overhaul in 2017. An overhaul that, similar to GOLFTEC’s start over 20 years ago, was executed under a leap of faith that the aid of technology and fact-based instruction are the most effective ways to help people play better golf.
From idea to company to brand
In the video below, GOLFTEC Co-Founder and CEO, Joe Assell, discusses how the company – first called, Driving Obsession – evolved from a simple idea in the mid-1990s into the worldwide leader in golf instruction, with millions of lessons taught by its skilled and passionate Coaches.
This journey of brand evolution, therefore – if nothing else – signifies a renewed commitment from GOLFTEC to its students and Coaches, and growing the great game of golf.
VIDEO: The Growth and Evolution of GOLFTEC