GOLFTEC reveals its new logo, in-center design, enhanced club fitting program and website
ENGLEWOOD, Colo. — The world leader in golf lessons has revealed its new corporate logo and updated in-center and website designs that will pave the way for the company’s bright future.
The change reflects GOLFTEC’s position as the global leader in golf instruction, and ushers in a new era that will see the company open more than 30 locations in the coming months to continue its robust domestic and international growth.
With its first major overhaul in over 15 years, the refreshed logo features a modern and sleek aesthetic, while the interior design creates a dynamic and holistic experience for students by creating an inviting, inspiring and vibrant atmosphere.
All new locations (and existing centers to be updated throughout a multi-year period) are tailored for total golf immersion by offering new amenities, game improvement products and services, an extensive digital experience and comfortable furniture in common areas.
GALLERY: New Training Center Design
In addition to in-center design changes, GOLFTEC is introducing a variety of advanced technologies that will be implemented in all centers and training bays within the next few years.
Improvements include advanced, state-of-the-art cameras and lighting that provide enhanced, high-resolution video for both in-bay playback during lessons and post-session online viewing. The cameras are custom-made for GOLFTEC and integrate with an updated and proprietary TECSWING motion measurement system that was used in millions of lessons to date.
GOLFTEC will release more information about this exciting new technology in the months ahead.
Enhanced Club Fitting
The world leader in golf instruction is now committed to becoming the world leader in custom club fitting by enhancing the GOLFTEC TECFIT program.
The initiative, which will be implemented in training centers throughout 2017-18, includes expanded club component offerings and a partnership with True Spec Golf, which will help GOLFTEC offer unique shaft options and fulfillment of custom orders from top OEMs such as Callaway, TaylorMade, Mizuno and Ping.
Improvements include upgraded TECFIT custom club fitting software that scientifically blends different swing characteristics and ball flight data to identify the proper equipment – including diverse clubhead and shaft combinations – for each unique student.